![]() Today, as we double down on our pass strategy by dramatically reducing our pass prices, we are excited to make it easier for everyone to move into a pass, and we remain fully committed to ensuring continuous improvements in the guest experience.” We have also invested over $1.5 billion into the guest experience with industry-leading technological innovations and numerous on-mountain capital improvements. “When we launched the Epic Pass 13 years ago, we began a journey to offer incredible value, flexibility and access to pass holders in exchange for a commitment before the season starts. Since then, we have added 32 resorts to our portfolio to give our pass holders more choice, and watched how they more naturally spread out their skiing over the course of a season. Because of the growth and loyalty of our pass holders, we were able to ensure this season was a success, with full operations across our 34 North American resorts, even amid a pandemic,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “The ski industry, our Company and skiers and riders everywhere just navigated the most challenging season we have ever encountered. ![]() Epic Pass products are now available to purchase at for the 2021/22 winter season. The price reduction applies to the entire portfolio of the Company’s North American pass lineup, including Epic Pass, Epic Local Pass and Epic Day Pass Whistler Blackcomb Unlimited, Whistler Blackcomb Day Pass and EDGE Cards Summit Value Pass, Tahoe Local and Value Pass, and Northeast Value and Midweek Pass Military Epic Pass and Adaptive Pass and many more. ![]() Already regarded as the best value in skiing and riding, the Company’s pass prices have been reduced by 20 percent across the board – making it easier for everyone to purchase a pass and, once again, changing everything about how guests access skiing and riding. Epic Mountain Rewards program continues, offering pass holders 20 percent off dining, lodging, group ski and ride school, and equipment rentalsīroomfield, CO, Ma– Vail Resorts, the world’s leading ski resort company, today announced a bold price reset of its Epic Pass products to continue to deliver on its commitment of Epic for Everyone and to honor the loyalty of its pass holders.Launches new version of Epic Day Pass with more limited resort offering at $67 for a 1-day pass.Company doubles down on advance commitment pass strategy with bold price reset.
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